B Corp: Making profit sustainable

39 B Corp, making profit sustainable VA MIXE PLATEFORME-MPEG 4 VIMEO

A new way for companies to serve the general interest

Every year, Oxford hosts the Skoll Forum which rewards work in the field of social entrepreneurship. The most interesting initiatives that seek to reenchant capitalism are rewarded with millions of dollars. Among the 2014 laureates are three graduates from the most prestigious schools. Andrew Kassoy, Jay Coen Gilbert and Bart Houlahan are the founders of B Lab. Their ambition is to create a community of certified companies that serve general interests of men, women and planet earth. The verification process is harsh but more than 1000 companies across 32 countries have been certified so far. The B Corps are sustainable companies prepared for tomorrow's challenges. Are shareholders up to the change?

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