Big DataDigital

Big Data, Big Business

20 Big Data, big business VA MIXE CRYPTEE

The data war has already begun

It will transform our lives, our work and the way we think: data. Through phones, screens, and connected objects, billions of bytes of data are created every day. To understand the complexity of this revolution, we travelled to San Francisco, New York, London and Paris to find how companies like Rocketfuel, specialized in data analysis are changing marketing and online advertising, transforming visitors into consumers. The Economist’s Data Editor Kenneth Cukier and French data specialist Gilles Babinet fully agree: the data war has already begun. All companies are part of it, whether they like it or not, and one of their primary mission is to reassure consumers on the safety and protection of their personal data.

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  • Duration: 30 min
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Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.

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