Slow-changing mentalities: parity remains far
If gender equality lives through such a slow progress, it is because it has yet to triumph over three
In order to identify the three barriers which are slowing down the progress of gender equality in the workplace, we visited Japan, where machoism is king. We met with Emmanuel Blin, the CEO of Brystol Myers Squibb in Japan. He told us about the difficulty of overcoming the masculine codes of conduct which prevail in Japanese work culture. This is only one aspect of the problem though. Women have to break through their interior barriers in order to take charge – something Sheryl Sandberg, Facebook COO, strongly argues for. Of course, this would be much easier if companies adapted their organization and work hours to what can only be called the double life of women. ING Direct recently adapted themselves in this manner and the female manager of one of its branches could only accept her executive role if she was able to reconcile private and work life.
- Duration: 5 min
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ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.
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