2.0 innovation, the participative tool to stay in the race

07 L'innovation 2,0, indispensable pour rester dans la course VA NON ST MIXE CRYPTEE-MPEG 4 HQ

The ideas and advice of consumers is becoming increasingly important for companies.

The world has been turned upside down. Before, researchers would innovate in their laboratories and consumers would passively wait for the inventions to show up at the store. They could then buy the new product or dislike the new invention and turn it down. None of that now: in order to avoid failures and unsold goods, companies are involving consumers and clients early in the innovative process. This is called participative innovation, where consumers dictate their desires to researchers, just to make sure they’re on the right path. For expert Marc Giget, this is an irreversible transformation : consumers can even propose their own inventive ideas through Quirky, a start-up based in New York which transforms people’s best ideas into real products. With a clear vision: innovative projects are more present in the heads of consumers than in those of researchers.

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  • Duration: 3 min 15
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