2.0 innovation, the participative tool to stay in the race
The ideas and advice of consumers is becoming increasingly important for companies.
The world has been turned upside down. Before, researchers would innovate in their laboratories and consumers would passively wait for the inventions to show up at the store. They could then buy the new product or dislike the new invention and turn it down. None of that now: in order to avoid failures and unsold goods, companies are involving consumers and clients early in the innovative process. This is called participative innovation, where consumers dictate their desires to researchers, just to make sure they’re on the right path. For expert Marc Giget, this is an irreversible transformation : consumers can even propose their own inventive ideas through Quirky, a start-up based in New York which transforms people’s best ideas into real products. With a clear vision: innovative projects are more present in the heads of consumers than in those of researchers.
- Duration: 3 min 15
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Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.
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ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.
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