A CDO on the executive committee
At L’Oréal, CEO and CDO work hand in hand to make digital the #1 priority
Lubomira Rochet, 37 years old, is the first Chief Digital Officer to have made her way onto the executive committee of a CAC40 firm in France. Before her arrival, L’Oreal’s digital strategy was dispersed throughout the firm, rarely taken into account in important meetings. That has completely changed. Lubomira Rochet’s roadmap is clear: seize every opportunity to usher the world’s leading cosmetics company into the digital age.
- Duration: 5 min
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Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.
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ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.
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