Nestlé : a 100% Shared Value cocoa sourcing strategy
The agrogiant's winning strategy in Africa
We go to the Ivory Coast to see the form Shared Value takes on the ground. This is where Nestlé launched its Cocoa Plan in 2009. We visit Nestlé's R&D centre in Abidjan's industrial zone; where Nestlé has invested 90 million euros to support cocoa culture. Strains resistant to disease and bad weather are developped in order to renew the country's elderly cocoa plantation. Delivering 12 million new trees by 2019 is the Swiss giant's objective. The other pillars of the Cocoa Plan include training producers and building 40 schools to combat child labour.
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