Nestlé : a 100% Shared Value cocoa sourcing strategy

38 Nestle, cocoa plan 100shared value VA STANG MIXE PLATEFORME-MPEG 4 VIMEO

The agrogiant's winning strategy in Africa

We go to the Ivory Coast to see the form Shared Value takes on the ground. This is where Nestlé launched its Cocoa Plan in 2009. We visit Nestlé's R&D centre in Abidjan's industrial zone; where Nestlé has invested 90 million euros to support cocoa culture. Strains resistant to disease and bad weather are developped in order to renew the country's elderly cocoa plantation. Delivering 12 million new trees by 2019 is the Swiss giant's objective. The other pillars of the Cocoa Plan include training producers and building 40 schools to combat child labour.

Acquire the rights
    Add to my selection

    Want to know more ?

    Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.

    All our documentaries are available in English, French and any other language on demand.

    Contact : Andréa Chabant-Sanchez / +33 (0)1 56 21 33 26


    ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.

    Contact : Hervé du Verne / +33 (0)1 56 21 37 37