New management : an introduction
Multinational corporations have to change the manager’s role
She’s one of the most respected voices on management in the United States. In 2013 she made it in the ranking of “The World’s best 50 thinkers”. Tammy Erickson has been researching for twenty years the arrival of new generations into the labor-market. Generations X and Y, nursed with social media and raised on the sharing of information. Her conclusion is firm : if multinational corporations don’t change the manager’s role, attributes and work styles, they will not be able to hire and keep the young talents which can give companies a competitive advantage. According to Tammy Erickson, 70% of young Americans would prefer working as an entrepreneur rather than working for large, old corporations.
- Duration: 5 min
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ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.
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