Innovation

Open innovation, a disruptive choice for companies

02 L'open innovation, une rupture decisive pour les entreprises VA MIXE CRYPTEE-MPEG 4 HQ

The success of 2.0 research is forcing R&D labs out of their ivory towers

Researchers agree that the crisis has not spared R&D departments, where budget cuts have taken their toll. Yet, abandoning research efforts would knock any company out of the circuit. How can companies stay in the research race while spending less money? The answer lies in open innovation. Concretely, this would mean opening research labs to the outside world. Companies are now open to working with outside talent such as independent researchers, universities and even competitors. A solution that is less costly and more efficient. Innovation goes collaborative: the time for sharing of information has arrives. This is what we realized at Procter & Gamble, the consumer goods giant and open innovation pioneer. This open innovation process can even count on the participation of consumers – a fact well understood by General Electric, now working with Quirky, the Facebook of innovation.

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  • Duration: 4 min 30
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