Open innovation, a disruptive choice for companies

02 L'open innovation, une rupture decisive pour les entreprises VA MIXE CRYPTEE-MPEG 4 HQ

The success of 2.0 research is forcing R&D labs out of their ivory towers

Researchers agree that the crisis has not spared R&D departments, where budget cuts have taken their toll. Yet, abandoning research efforts would knock any company out of the circuit. How can companies stay in the research race while spending less money? The answer lies in open innovation. Concretely, this would mean opening research labs to the outside world. Companies are now open to working with outside talent such as independent researchers, universities and even competitors. A solution that is less costly and more efficient. Innovation goes collaborative: the time for sharing of information has arrives. This is what we realized at Procter & Gamble, the consumer goods giant and open innovation pioneer. This open innovation process can even count on the participation of consumers – a fact well understood by General Electric, now working with Quirky, the Facebook of innovation.

Acquire the rights
  • Duration: 4 min 30
Add to my selection

Want to know more ?

Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.

All our documentaries are available in English, French and any other language on demand.

Contact : Andréa Chabant-Sanchez / +33 (0)1 56 21 33 26


ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.

Contact : Hervé du Verne / +33 (0)1 56 21 37 37