Safaricom, the star of frugal innovation
Inventing a bank on a mobile phone is the work of this African service provider. The jackpot is guaranteed !
This small phone service provider based in Nairobi shows us how to transform a constraint into an opportunity. The absence of an efficient banking system pushed Safaricom to invent money transfers via mobile phones. In a few years, its success has become exponential. This is proof that innovation is not a question of money: to have a frugal outlook is an unquestionable advantage.
- Duration: 5 min
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