Innovation

Safaricom, the star of frugal innovation

06 Safaricom, star de l'innovation frugale VA NON ST MIXE CRYPTEE-MPEG 4 HQ

Inventing a bank on a mobile phone is the work of this African service provider. The jackpot is guaranteed !

This small phone service provider based in Nairobi shows us how to transform a constraint into an opportunity. The absence of an efficient banking system pushed Safaricom to invent money transfers via mobile phones. In a few years, its success has become exponential. This is proof that innovation is not a question of money: to have a frugal outlook is an unquestionable advantage.

Acquire the rights
  • Duration: 5 min
Add to my selection

Want to know more ?

Want to expose your staff to the outside world? Describe the difficulties and opportunities of globalization or Big Data to your team? Make sure everyone is on the same page regarding gender equality or social responsibility? Or simply explain tomorrow’s world? Elephant Store allows you to access one of the greatest video catalogues to share with your staff the great challenges of the 21st century: innovation, gender parity, emerging countries, new management, the list is long. Through an on-the-ground journalistic approach and an engaging format, Elephant Store is able to explain the new trends of business with clarity and ease by bringing you the most interesting business cases, the most renowned experts, and capturing the essence of any particular topic. Elephant Store enables you to enrich your company’s internal digital platforms, seminaries and conferences.

All our documentaries are available in English, French and any other language on demand.

Contact : Andréa Chabant-Sanchez / +33 (0)1 56 21 33 26


ELEPHANT STORE is an ELEPHANT AT WORK production.

ELEPHANT AT WORK is a production company specialized in providing audio-visual solutions for internal communications and brand content as well as counsel in change management and marketing strategies. Since its creation in 2004, the company has worked clients such as AXA, BNP Paribas, EDF, Michelin, Pernod-Ricard, Renault, Sanofi, SNCF or Total. ELEPHANT AT WORK is committed to accompanying clients through their management, marketing and communication ambitions and challenges by providing intelligent content built with a strong TV know-how, journalistic flair and creative instinct.

Contact : Hervé du Verne / +33 (0)1 56 21 37 37