The importance of having a local partner in the Indonesian market

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The choice of a partner is essential in a country where foreign companies cannot do business on their own

We’re in Indonesia, one of the most promising emerging countries. With an exponentially growing middle class, rapid growth and political stability, this 250 million inhabitants market is a golden opportunity for many companies in the world. There is only one requisite: finding a local partner. Like in most emerging countries, it is almost impossible to do business on your own. As soon as the late 90s, Danone’s CEO Franck Riboud understood that very well, he explained to us the steps he took to enter the formidable Indonesian market, one of the elements which made his company become the world’s leader in the bottled water industry. One of the late-comers is European car-maker Renault, who brokered a partnership with Indomobil, the country’s second largest car manufacturer. The bosses of SMEs also have a keen eye on Indonesia, where opportunities also exist for them: Marc Steinmeyer, the French king of Indonesian hostelry, tells us all about it.

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  • Duration: 4 min 30
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